A JLL 2019 Retail Holiday Survey found 53.2% of shoppers plan to buy gifts for themselves and 73.5% of consumers with a budget of more than $500 expect to buy gifts for themselves. Clothing and shoes top the list for self gifts, with 20.4% of shoppers planning to make purchases for themselves in this category, followed by electronics (11.5%) and home furnishings (8.3%), per the report sent to Retail Dive.