Archive for the ‘CONSUMER GOODS’ Category

Why Online Brands Like Prose Are Leaning Into Hyper-Personalization

Prose, a company known for delivering highly individualized hair care with more than 50 billion different product formulas available, believes the future of e-commerce will pivot around one thing: Personalization. They’re not alone in that line of thinking. Today, more brands in the beauty vertical are leveraging technology that allows customers to create personalized products […]

Millennials Most Likely to Outspend Other Generations This Holiday Season

Over a third of millennials plan to spend more money this holiday season compared to last year, and they will likely outspend other generations this gift-giving season, according to Discover’s annual Holiday Shopping Survey. Millennials say higher income and more people on their shopping list are two reasons for their boost in spending. And they […]

Saks, Sephora pilot Google’s local ads to drive store traffic

Saks Fifth Avenue and Sephora are among the retailers that have tested Google’s local and shopping campaigns, which the search giant is expanding for this year’s holiday shopping season, according to a Google blog post. The local campaigns are designed to drive traffic to nearby locations by geotargeting mobile users, while shopping campaigns have expanded […]

Walmart launches voice shopping for grocery on Apple

Walmart launched a Siri shortcut for online grocery in partnership with Apple on Tuesday, according to a company blog post. The shortcut allows customers to add products to their Walmart grocery cart by talking to Siri.

A quarter of consumers are more brand loyal than last year

About 90% of consumers said they’re equally or more brand loyal than they were a year ago, according to a new survey from e-commerce marketing platform Yotpo. Sixty-one percent of respondents said they’re loyal to up to five brands, while 26.2% said they are loyal to between six and 10 brands.

59% of adults prefer snacking to meals, Mondelez study finds

Snacking is preferred to eating meals for 59% of adults worldwide. For millennials, that figure jumps to 70%, according to Mondelez International’s “State of Snacking” report. The report was released on Monday and conducted with The Harris Poll.

Facing shorter holiday season, U.S. retailers rev up faster delivery, early deals

U.S. retailers are rushing in with faster-than-ever delivery deals and earlier Christmas promotions in hopes of easing the impact of this year’s shorter holiday selling season, a period that can be make-or-break for retailers. Thanksgiving, the traditional kick-off of the U.S. holiday shopping period, falls on Nov. 28 this year, a week later than last […]