How brands can adapt to the changing in-store model

Retail is in the midst of a stressful transformation that’s producing plenty of collateral damage. As customers’ shopping habits evolve and brands rush to meet them, the end-game for physical stores is taking shape. Stores have suffered — there’s no need to belabor the point. Declines in foot traffic and the convenience of e-commerce have taken their toll. But many of the best advances come from times of great stress and brands are learning to adapt to the new normal.