Ralph Lauren Corporation introduced digital product identities for products to verify authenticity as the goods move through the supply chain, the company announced in a press release emailed to Retail Dive. The brand partnered with EVRYTHNG, an internet-connected software company, and Avery Dennison, a manufacturing and technology company, to roll out the digitization effort.
Archive for the ‘CONSUMER GOODS’ Category
Kohl’s, Macy’s turn to pop-up shops and Instagram-worthy displays to try to win the holidays
This weekend you can visit Kohl’s first pop-up shop in New York and snap a virtual photo with fashion designer Vera Wang on the runway. Or you can pop into Macy’s at Herald Square and stroll through Story – a space the department store chain has transformed to make shoppers feel like they’re in some […]
JCPenney is kicking off its Black Friday sales earlier than many of its competitors this year
Eager JCPenney shoppers will be able to snap up its Black Friday deals almost immediately after they’ve finished Thanksgiving dinner this year. The US department store chain announced that it will open its doors at 2 p.m. local time on Thanksgiving Day and stay open until 10 p.m. on Black Friday.
More than half of holiday shoppers plan to buy gifts for themselves
A JLL 2019 Retail Holiday Survey found 53.2% of shoppers plan to buy gifts for themselves and 73.5% of consumers with a budget of more than $500 expect to buy gifts for themselves. Clothing and shoes top the list for self gifts, with 20.4% of shoppers planning to make purchases for themselves in this category, […]
Brands’ use of social media must change – just-drinks FUTURES
Successful social-media marketing strategies will need to be more visual, video-orientated and more authentic, according to the latest report from just-drinks’ FUTURES service. The way social-media networks are being used is rapidly changing and new platforms are also emerging, meaning food companies must adapt the way they market their brands online, the report, Over the […]
Southeastern Grocers Expands E-commerce to Louisiana With Online Marketplace Partnerships
Today, Southeastern Grocers (SEG), parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, announces an expansion of e-commerce shopping technologies to include online ordering and grocery delivery service for Louisiana customers in partnership with online grocery marketplace leaders Instacart and Shipt.
Goodwill debuts geofenced mobile ads to attract Gen Z
Goodwill of Central & Southern Indiana is running a social media campaign aimed at Gen Z shoppers that shows affordable yet unique clothes to buy secondhand. The ad creative features oversized price tags attached to an eclectic mix of clothing and accessories that shoppers can combine to create a complete look, per an announcement shared […]
Forever 21 Closes 200 Stores Amid Bankruptcy Proceedings
Target’s Black Friday Sale Is Always a Hit With Shoppers. Here’s What to Know About This Year’s Best Deals
You might have been surrounded by pumpkin spice everything and graveyard lawn ornaments the last time you made a Target run. But in terms of finding the absolute best deals at Target, we’ve already got our eyes on the prize: Black Friday.
Old iPhones could stop working on Sunday, Apple warns
Apple is warning users of old iPhones that their devices could stop working this weekend if they don’t update their phones’ software. iPhone 5 users will be required to download an iOS update by midnight on Sunday to continue using their mobile device.