Archive for the ‘CONSUMER GOODS’ Category

Facing shorter holiday season, U.S. retailers rev up faster delivery, early deals

U.S. retailers are rushing in with faster-than-ever delivery deals and earlier Christmas promotions in hopes of easing the impact of this year’s shorter holiday selling season, a period that can be make-or-break for retailers. Thanksgiving, the traditional kick-off of the U.S. holiday shopping period, falls on Nov. 28 this year, a week later than last […]

Ralph Lauren launches digital IDs to authenticate merchandise

Ralph Lauren Corporation introduced digital product identities for products to verify authenticity as the goods move through the supply chain, the company announced in a press release emailed to Retail Dive. The brand partnered with EVRYTHNG, an internet-connected software company, and Avery Dennison, a manufacturing and technology company, to roll out the digitization effort.

More than half of holiday shoppers plan to buy gifts for themselves

A JLL 2019 Retail Holiday Survey found 53.2% of shoppers plan to buy gifts for themselves and 73.5% of consumers with a budget of more than $500 expect to buy gifts for themselves. Clothing and shoes top the list for self gifts, with 20.4% of shoppers planning to make purchases for themselves in this category, […]

Brands’ use of social media must change – just-drinks FUTURES

Successful social-media marketing strategies will need to be more visual, video-orientated and more authentic, according to the latest report from just-drinks’ FUTURES service. The way social-media networks are being used is rapidly changing and new platforms are also emerging, meaning food companies must adapt the way they market their brands online, the report, Over the […]

Goodwill debuts geofenced mobile ads to attract Gen Z

Goodwill of Central & Southern Indiana is running a social media campaign aimed at Gen Z shoppers that shows affordable yet unique clothes to buy secondhand. The ad creative features oversized price tags attached to an eclectic mix of clothing and accessories that shoppers can combine to create a complete look, per an announcement shared […]